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By December 19, 2018 General News

Jack Daniel’s Tennessee Whiskey has been showing up authentically in some of the coolest spots and events around the country building long-lasting friends of Jack Daniel’s.

Jack Daniel’s tie to music is a long one. In fact, it goes all the way back to Mr. Jack himself. It seems Jack Daniel had a taste for music. At his home in Lynchburg, he built an upstairs ballroom and kept a Steinway & Sons grand piano and other instruments on hand to entertain folks who happened to visit. Jack knew that music had a way of bringing people together. That’s why it only makes sense that in 1892 he opened two saloons on the Lynchburg town square for live music.

Today, Jack Daniel’s continues to play a part in live music culture. It’s not unusual for a garage or indie band’s photograph to include a bottle of Jack gripped almost like one of the instruments. The music has changed a good bit from back in Jack’s day to now. But one thing hasn’t – the spirit behind the music.

It seems wherever you find good music, Jack is sure to make an appearance. Over the years, his whiskey has even graced the stage with a number of well-known names and many festival stages across the globe. Well, at least, in spirit.

Below are just some of the recurring and past events that Jack Daniel’s have been involved in 2018:


  • Aces & Spades (CT) – Jack Daniel’s Friday Night Live every Friday.
  • Tshwanefontein (Pretoria) – Every Last Sunday of the month.
  • Park Acoustics (Pretoria) – Every Last Sunday of the month.


  • Proof – The American Whiskey Festival (CT) – American Whiskey/ Music Festival.
  • Oppikoppi (Northam, Limpopo) – Live Music Festival.
  • Hudsons (National) Start me Up Saturdays – Live Music activation.
  • Beerhouse (National) Thank Jack it’s Friday – Live Music activation.
  • STRAB Music Festival (Ponta de Malangane) – Live Music Festival
  • South Coast Bike Festival (Margate) – Lifestyle/ Music Festival
  • Fire & Feast Festival (Johannesburg) – Lifestyle/ Music Festival
  • Africa Bike Week (East London) – Lifestyle/ Music Festival.

Jack Daniel’s, the real reason for breaks between sets…