DISTRIBUTORS OF PREMIUM
Originally founded in 1996, starting with Jack Daniels and Southern Comfort, the Really Great Brand Company’s portfolio has grown to no less than 25 really great premier brands… spectacular champagnes, whiskies, bourbons, cognacs, vodka and liqueurs. Known as RGBC, we’re a small, driven, independent and owner-managed company that aspires to provide its clients with really, really great service. RGBC has a vision to be the leading supplier of premium spirits in Southern Africa as well as to be the most admired liquor company in South Africa.
We are set apart from our competitors as we’re a small, independent company that is nimble and passionate about our business. Integrity, accountability, flexibility, autonomy, fun and passion are our fundamental values. We’re hands-on, and we value focus and sheer determination.
WE SET THE HIGHEST STANDARDS
IN RESPONSIBLE MARKETING
RGBC markets and sells alcohol responsibly, and we consider it imperative that alcohol be marketed and sold legally and responsibly. RGBC aims to promote conscientious alcohol consumption as well as reducing alcohol-related harm.
RGBC strives to:
- Be a fair employer
- Do business in a law-abiding, ethical way
- Create an environment where people enjoy working, motivate themselves and are accountable for what they do
- Build and maintain strong internal and external relationships.
RGBC is a member of, and adheres to the codes of, the Industry Association for Responsible Alcohol Use (ARA) and the SA Liquor Brandowners Association (SALBA) (T: 021 887 0117). ARA intervenes among young people and adults most at risk of the negative consequences of alcohol misuse. It also seeks to prevent foetal alcohol syndrome. We are also loyal supporters of Good Fellas, a service that allows people to enjoy themselves responsibly by putting chauffeurs at their disposal to drive them home in their own car – a great alternative to driving under the influence of alcohol. All our employees have a membership, as RGBC does not tolerate drinking and driving.