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RGBC

PRESS: How Jack Daniel’s makes it count

By General News

In an exclusive interview with Brand Equity, Matias Bentel, chief brands officer, Brown-Forman, talks about the brand’s first truly global marketing campaign – Make It Count, the big trends in the alco-bev category, the rise of conscious consumers and more…

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WHO IS RGBC?

By General News

The title provides a clue. We have Really Great brands in our business, the WHAT, but our success is built on the WHO, our Really Great people.

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Life at RGBC: 5for5 with Lisa Rothwell

By General News

Originally founded in 1996, rgbc’s portfolio has grown to no less than 25 really great premier brands… spectacular champagnes, whiskies, bourbons, cognacs, vodka, and liqueurs, and our people are undoubtedly the driving force behind that success. We chat to On Trade Sales Manager Lisa Rothwell who recently celebrated 10 years with us…

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Glenmorangie captures the joy of cake in a whisky

By General News

Inspired by favourite memories of baking, birthdays and more, Glenmorangie’s multiple award-winning Director of Whisky Creation, Dr Bill Lumsden, found himself musing over how some of his most joyful recollections involved cake – from baking with his granny, to the pineapple upside down cake his daughter made him for his birthday.

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Bourbon IS Whiskey

By General News

Although whiskey is the overarching category of spirits that comprises bourbon, scotch, and rye, there is often confusion over the distinction between each, with common errors even made by seasoned whiskey drinkers.

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