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PRESS: How Jack Daniel’s makes it count

By General News

In an exclusive interview with Brand Equity, Matias Bentel, chief brands officer, Brown-Forman, talks about the brand’s first truly global marketing campaign – Make It Count, the big trends in the alco-bev category, the rise of conscious consumers and more…

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WHO IS RGBC?

By General News

The title provides a clue. We have Really Great brands in our business, the WHAT, but our success is built on the WHO, our Really Great people.

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