We spoke to Alice Farquhar, Head of Global Training, entrusted with the role of helping consumers and bartenders around the world understand everything they need to know about Belvedere, about the new terroir-driven Belvedere Single Estate Rye series.
Q: Alice, please share the inspiration behind the Single Estate Rye Series?
A: Belvedere Vodka is committed to exploring terroir in the vodka and pushing boundaries just as we did when we launched the original luxury vodka in 1996. We continuously strive to showcase the potential for true, authentic and flavorful vodka, debunking the misconception that vodka is tasteless and odorless. We created the Single Estate Rye Vodkas to prove just that. Knowing that our rye is estate-sourced matters, and these new vodkas bring to life how taste depends on the terroir. While not a new concept for wine, this is a revolutionary and ground-breaking philosophy for vodka.
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