In an exclusive interview with Brand Equity, Matias Bentel, chief brands officer, Brown-Forman, talks about the brand’s first truly global marketing campaign – Make It Count, the big trends in the alco-bev category, the rise of conscious consumers and more…
One of Scotland’s oldest Scotch whisky companies has announced two senior promotions.
Dr Bill Lumsden and Brendan McCarron compare the subtle differences between Batch 1 of Ardbeg Traigh Bhan 19 Years Old (released in 2019) and Batch 2 (released in 2020).
The title provides a clue. We have Really Great brands in our business, the WHAT, but our success is built on the WHO, our Really Great people.
#TasteSummer with our selection of classic, easy to make cocktails…Transport yourself from the comfort of home.
Originally founded in 1996, rgbc’s portfolio has grown to no less than 25 really great premier brands… spectacular champagnes, whiskies, bourbons, cognacs, vodka, and liqueurs, and our people are undoubtedly the driving force behind that success. We chat to On Trade Sales Manager Lisa Rothwell who recently celebrated 10 years with us…
The modern consumer has a basket of preferred brands in their drinking repertoire, as they have become brand and category agnostic. Fortunately, with a portfolio of great brands, there are synergies.
As the original triple blend Irish whiskey since 1829, Tullamore D.E.W. is built on blend and we believe in breaking down barriers and bringing people together, to make the world a richer and more interesting place for everyone.
Inspired by favourite memories of baking, birthdays and more, Glenmorangie’s multiple award-winning Director of Whisky Creation, Dr Bill Lumsden, found himself musing over how some of his most joyful recollections involved cake – from baking with his granny, to the pineapple upside down cake his daughter made him for his birthday.
Although whiskey is the overarching category of spirits that comprises bourbon, scotch, and rye, there is often confusion over the distinction between each, with common errors even made by seasoned whiskey drinkers.
