Italian taste, Italian style: for the new 2018 Limited Edition
Once again, a cut above the rest. That’s Disaronno®, the world’s favourite Italian liqueur, which owes its success to an extraordinary aptitude for meeting various drink preferences and riding the latest mixology trends. All thanks to its contemporary character and peerless versatility.
For the new end of the year holiday season 2018, Disaronno® introduces “Disaronno Wears Trussardi” — an exciting Limited Edition where, true to form, it chooses an Italian lifestyle brand to make its unmistakably unique bottle extra special.
Sense of tradition, innovation and Italian elegance are some of the values the two brands share. They are values that emerge clearly in a Limited Edition where the typical Trussardi texture and greyhound logo unite with the Disaronno bottle’s distinctive shape, while fine fuchsia, green and blue brushstrokes frame the famous label. For a totally today result.
“For years the Limited Edition has marked an annual highlight with reference to our brand’s visibility,” comments Illva Saronno Holding CEO Augusto Reina. “Disaronno® is appreciated across the globe as an emblem of Italian style. And this year we are proud to make a particularly classy, elegant statement with a graphic design that reflects in full our perfectly modern essence.”
“The Trussardi story is very much about innovation, discovery, the concept of fusion. In addition to strengthening the bond between two companies that epitomize the Italian spirit worldwide, designing the iconic Disaronno bottle underscores once again that Trussardi continues to be a 360° lifestyle brand,” says Tomaso Trussardi, CEO of Trussardi.
The new Disaronno Wears Trussardi bottle is an ideal holiday gift for fashion aficionados. Also, it’s a great way to personalize the party scene with a luscious touch of color and — most of all — a tasteful moment of pure enjoyment to share with friends.
Unique flavor, golden amber hue. Disaronno® has a distinctive aroma that has won fans of all ages, so taking Italian style to many corners of the globe. Delicious both neat and on the rocks, Disaronno® is perfect for celebrating the holidays (at home too) with a smart new cocktail: Disaronno® Sparkling, a simple yet flavorful drink that consists of 1 part Disaronno® and 3 parts prosecco (Italian sparkling dry white wine), with a currant sprig garnish.
#DisaronnoWearsTrussardi is the sixth Limited Edition of the Disaronno® Icon project, the brand’s annual collaboration with a leading name in Italian fashion.