DISTRIBUTORS OF
PREMIUM
ALCOHOL BRANDS.
our
commitment
RGBC markets and sells alcohol responsibly, and we consider it imperative that alcohol be marketed and sold legally and responsibly. RGBC aims to promote conscientious alcohol consumption as well as reducing alcohol-related harm.
about us
Known as rgbc, we have worked hard to become leaders in premium liquor distribution, in Southern Africa. Originally founded in 1996, starting with Jack Daniels and Southern Comfort. Over the last two decades the really great brand company’s exclusive portfolio of brands has grown to no less than 25 of the world’s most premium brands in spirits and champagne.
As a fully independent drinks business, we have succeeded because of our company’s culture, values, and behaviours. We are fully committed to building premium brands through marketing thought leadership and commercial execution excellence within the liquor distribution industry.
It’s our professionalism together with local market knowledge and deep African consumer insights, that create buzz and excitement for our customers and our consumers.
our
commitment
RGBC markets and sells alcohol responsibly, and we consider it imperative that alcohol be marketed and sold legally and responsibly. RGBC aims to promote conscientious alcohol consumption as well as reducing alcohol-related harm.
about us
Known as rgbc, we have worked hard to become leaders in premium liquor distribution, in Southern Africa. Originally founded in 1996, starting with Jack Daniels and Southern Comfort. Over the last two decades the really great brand company’s exclusive portfolio of brands has grown to no less than 25 of the world’s most premium brands in spirits and champagne.
As a fully independent drinks business, we have succeeded because of our company’s culture, values, and behaviours. We are fully committed to building premium brands through marketing thought leadership and commercial execution excellence within the liquor distribution industry.
It’s our professionalism together with local market knowledge and deep African consumer insights, that create buzz and excitement for our customers and our consumers.
ways of working.
We are set apart from our competitors as we’re an independent drinks company with passionate people, that love what we do.
Through inspirational leadership we create an environment that gives our people the freedom to succeed. With aligned strategic priorities and entrepreneurial approach, and our high-performing culture, we allow people to take accountability and responsibility for their actions.
We commit to being a fair employer of choice, embracing diversity and inclusion, and conducting business in a law-abiding, ethical way.
constructive
collaboration
creative
contribution
willing
involvement
ways of working.
RGBC strives to be a fair employer, creating an environment where people enjoy working, motivate themselves and are accountable for what they do. We build and maintain strong internal and external relationships, doing business in a law-abiding, ethical way.
constructive
collaboration
creative
contribution
willing
involvement
ways of working.
RGBC strives to be a fair employer, creating an environment where people enjoy working, motivate themselves and are accountable for what they do. We build and maintain strong internal and external relationships, doing business in a law-abiding, ethical way.
constructive
collaboration
creative
contribution
willing
involvement
RGBC is a member of, and adheres to the codes of, the Association for Alcohol Responsibility and Education ( Aware.org) and the SA Liquor Brandowners Association (SALBA) (T: 021 887 0117). ARA intervenes among young people and adults most at risk of the negative consequences of alcohol misuse. It also seeks to prevent foetal alcohol syndrome. We are also loyal supporters of Road Trip, a service that allows people to enjoy themselves responsibly by putting chauffeurs at their disposal to drive them home in their own car – a great alternative to driving under the influence of alcohol. All our employees have a membership, as RGBC does not tolerate drinking and driving.
