Celebrate the Beauty of Blend with Tullamore D.E.W

The really Great Brand Company (RGBC) takes great pride in sharing that the globally produced TVC for its Irish Whiskey brand Tullamore D.E.W entitled ‘Beauty of Blend’ will flight on South African TV & Digital channels, as well as with in-trade support, from now till mid-May 2021.

South Africa brand manager for Tullamore D.E.W. Shaun Stemmett states that the brand is enjoyed the world over – it happens to be the world’s second-largest Irish Whiskey – because of its triple blend of all three types of Irish whiskey: pot still, malt, and grain. Further, it is triple distilled and triple cask matured making it a smooth and character-rich whiskey.  Combining these seemingly different elements is what creates something new and powerful; we like to call it the beauty of blend.

As the original triple blend Irish whiskey since 1829, Tullamore D.E.W. is built on blend and we believe in breaking down barriers and bringing people together, to make the world a richer and more interesting place for everyone.

In the TV commercial, the audience follows a bottle of Tullamore D.E.W. as it travels through diverse places and groups of friends, highlighting and celebrating the joy that comes from leading a life where we open ourselves up to others instead of shutting down or imagining barriers between us.

Watch the full commercial at: https://youtu.be/NDE_rRm-pxQ

From the heartfelt reunion on the roof to the old friends playing draughts, the bottle transcends space and time. It passes from scene to scene connecting everyone together in the Beauty of Blend. The lyrics were written and performed by British MC Genesis Elijah.

“Even though it has been a particularly challenging year, the brand continues to gain traction. At the 2020 International Spirit’s Challenge awards Tullamore D.E.W. was awarded 1 silver and 5 gold medals. The increased marketing & media for 2020-2021 period illustrates our commitment to accelerating growth in South African marketplace,” concludes Stemmett.

Shop Tullamore D.E.W at all leading physical stores countrywide or online at


Norman Goodfellows


#BeautyofBlend #TullamoreDEW

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