Tag: jack daniel’s

Matias Bentel

PRESS: How Jack Daniel’s makes it count

In an exclusive interview with Brand Equity, Matias Bentel, chief brands officer, Brown-Forman, talks about the brand’s first truly global marketing campaign – Make It Count, the big trends in the alco-bev category, the rise of conscious consumers and more…

How is Jack Rye different than Old No. 7?

Master Distiller Jeff Arnett and the whiskey makers of the Jack Daniel Distillery have created a unique rye that’s undeniably spicy and complex yet sippin’ smooth.