Our Company Pledge
The Spirit of Ubuntu at RGBC
At The Really Great Brand Company, we believe in the African philosophy of Ubuntu “I am because we are.”
It is more than a word; it’s a way of being. Ubuntu shapes how we show up for one another, how we lead, and how we grow – together.
We honour the values of respect, dignity, acceptance, compassion, fairness, shared responsibility, and inclusion. As the late Nelson Mandela once said:
“We are human only through the humanity of others; that if we are to accomplish anything in this world it will in equal measures be due to the work and achievement of others.”
Our people are
our greatest asset
At RGBC, we are deeply committed to nurturing a culture where diversity, equity, and inclusion are not just principles, but daily practices.
We celebrate the richness that every person brings their story, experience, perspective, innovation, and passion. These individual threads are woven into the fabric of our culture, strengthening our brand, our reputation, and our shared success.
At RGBC, we don’t just invite people to the party, we ask them to dance.
Ubuntu is about engaging others authentically and equally, and it is rooted in our values of trust, respect, honesty, and integrity. As the African proverb reminds us:
“If you want to go fast, go alone. If you want to go far, go together.” Martha Goedert
What We Commit To
We know that a high-performing culture thrives when we acknowledge, embrace, and celebrate our differences. As a company, we commit to fair, inclusive practices in recruitment, development, promotions, compensation, and every aspect of the employee experience.
But culture isn’t built by policies alone. It’s brought to life by people, every day, in every interaction.
What We Ask of One Another
Communicate with respect
Communicate with respect – disagreement is part of growth; disrespect is not.
Challenge our biases
And approach every person with dignity and a learning mindset.
Recognise each other’s strengths
We are not the same, and that is our power.
Include everyone
No one gets left behind. We are one family.
Support diverse needs
We stand as allies for one another.
BRING YOUR ENERGY. LIVE THE PLEDGE
JOIN RGBC
We invite every RGBC employee to bring their time, energy, and conscious effort to live the spirit of Ubuntu. Let’s continue to get to know one another, celebrate what makes us unique, and protect the unity that defines us.