Hennessy: Made For More
HENNESSY UNVEILS 'MADE FOR MORE' CAMPAIGN WITH DAMSON IDRIS & TEYANA TAYLOR, REDEFINING LEGACY FOR A NEW GENERATION
Hennessy, the world’s leading cognac, has unveiled its dynamic new campaign Made for More, featuring the bold talents of Teyana Taylor and rising British-Nigerian star Damson Idris.
The campaign explores the brand’s versatility through five playful mixing films, each paired with a unique cocktail, showing how Hennessy can elevate any drink or occasion.
With a fresh creative direction from Wieden+Kennedy Amsterdam, the campaign introduces a lighter, brighter visual world that challenges old perceptions and brings Hennessy into a new era. From offbeat storytelling to unexpected pairings, Made for More invites a new generation to experience cognac differently—celebrating creativity, individuality, and the endless possibilities that come with a splash of Hennessy.
Julie Nollet, Global Chief Marketing Officer at Hennessy, says: “Hennessy is a globally recognized name, but not everyone knows just how versatile it is — how it adds flavour, depth, and complexity to all kinds of cocktails.
Our new Made for More campaign brings this idea to life, showcasing limitless possibilities and revealing a fresh side of the brand filled with beauty, fun, and open-mindedness. It challenges perceptions while building on Hennessy’s rich legacy for a new generation.” Known for partnering with cultural icons who embody the brand’s multifaceted nature, Hennessy naturally teamed up with breakout stars Teyana Taylor and Damson Idris for this campaign. Teyana, a true creative force—actress, singer, songwriter, dancer, and choreographer—brings effortless style and unforgettable presence to every scene. “One time, for the love of all things new—and we all love new things. I’m thrilled to embark on this journey with my favorite cognac, Hennessy. Destination: fresh, bright, and invigorating—just like any great cocktail.”
Damson Idris, beloved for his role as Franklin Saint in Snowfall, reveals a charming and witty side. “Working with such an iconic brand was an opportunity I couldn’t pass up. When I think of Hennessy, I think of my three older brothers and amazing memories. The visuals are stylish, the films are fun—it’s magic. It’s cinema.”
Directed by acclaimed filmmaker Andreas Nilsson. Known for his iconic ads and music videos. The campaign features five playful films spotlighting Teyana and Damson as they put Hennessy twists on classic cocktails like margaritas, mojitos, and highballs. “Both Damson and Teyana are rising stars, and I wanted to capture their unique essence.
Damson exudes style effortlessly, and Teyana is the epitome of cool. Their energy perfectly embodies this exciting new direction for Hennessy.”
Complementing the films are striking visuals by celebrated photographer Micaiah Carter, featured in Saatchi Gallery’s The New Black Vanguard. Bringing his fashion and street photography expertise, Carter helped reintroduce the brand to a global audience with imagery rolling out across New York, Miami, Los Angeles, London, and Berlin. “Partnering with Hennessy and W+K alongside Teyana and Damson has been inspiring.
Together, we created immersive worlds that blend culture with the essence of Hennessy. It’s a collaboration I’m truly proud of—one of my favourite to date,” says Carter. The campaign will be popping up during the festival season, with dedicated spaces, starting with Dreamville Festival, an outdoor multi-stage music festival curated by J. Cole and his Dreamville team on April 6th & 7th.
ABOUT HENNESSY
The leader in Cognac, Maison Hennessy, has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each born from a unique process of passing down know-how from generation to generation. As the first spirits house to be certified ISO 14001, Hennessy combines its capacity for innovation with the support of all its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of its production sold for export, and a worldwide ambassador for the French art de vivre.
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