Tullamore D.E.W. Joins Forces with ‘Old School’
Tullamore D.E.W. Joins Forces with ‘Old School’ for an Exclusive Rugby Jersey Collaboration Celebrating South African and Irish Unity
In a celebration of heritage, craftsmanship and the unifying spirit of rugby, Tullamore D.E.W., the renowned Irish whiskey, is proud to announce its collaboration with Old School, South Africa’s premium rugby leisurewear brand.
The limited edition partnership, launched in June 2024, perfectly coincided with the eagerly anticipated rugby match between Ireland and South Africa in July, showcasing a blend of cultures and passions. Originating from a Stellenbosch dorm room in 2019 by brothers Daneel and Stefan, Old School has quickly ascended as a beacon of quality and pride in the South African sportswear market.
Starting with a singular vintage long sleeve rugby jersey and growing into a brand synonymous with South African spirit and style, Old School is proud to extend its ethos of tradition and quality to the partnership with Tullamore D.E.W.
Reflecting on the collaboration, the founders of Old School said: “Our journey with Old School has always been about more than just apparel; it’s about capturing the spirit of the game and the heart of our supporters. Partnering with Tullamore D.E.W. is a milestone that celebrates our shared values and the rich tapestry of South African and Irish heritage.”
The limited edition collaboration between Tullamore D.E.W. and Old School was not just a celebration of the rugby game between Ireland and South Africa but a testament to the unity and camaraderie that sport and culture can foster. It was a blend of tradition, passion and the joy of the game, captured in the craftsmanship of each jersey and every bottle of Tullamore D.E.W.
Get your limited edition jersey by tapping this link.
Join us in this celebration of heritage, unity and the spirit of rugby.
Tullamore D.E.W. is renowned for its triple-distilled, triple-blend and triple-cask matured whiskey. It offers a smoothness and complex flavour profile that stands out in the world of spirits. Crafted in the heart of Ireland, this whiskey embodies a tradition of excellence that dates from 1829, blending the rich heritage of Tullamore with innovative distilling techniques.
Perfect for connoisseurs and newcomers alike, Tullamore D.E.W. invites you to experience the warmth of Irish hospitality in every pour. Discover the spirit of Tullamore D.E.W. – where every drop tells a story of craftsmanship, community and the pursuit of sharing awesome moments together.
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